About Us
Innovation comes in many forms. Rather than shouting product developments and feature improvements from the rooftops, we take a slightly more introverted approach to innovation: seeking continuous improvement through constantly polishing the fundamentals.
Innovation at PROXIMA is about achieving design excellence while maintaining a focus on value.
Our teams push for improvement while upholding the established price point and value for money our customers have come to expect.
We're wholly committed to researching and developing new product possibilities. And while those possibilities inform our research and design efforts, our approach to innovation is more about consistently nudging towards uniquely beneficial products and processes, rather than revolutionising the industry.
Everything starts with a sketch...
Whether the team is looking to create a new product or improve an existing one, everything begins with brainstorming sessions.
PROXIMA specialists map out the issues at hand and discuss potential materials, standards or relevant regulations the team has to consider.
" The team actively monitors global market trends and materials to develop product options that meet the evolving needs of homeowners and builders "
Important Keeping an eye on product developments: from the world to your windows, doors and furniture. from valuable audiences.
The team visits trade shows and exhibitions around the world to source inspiration for new features and functionalities.
We also closely monitor potentially beneficial developments from other markets.
Forward-thinking fundamentals.
We believe in innovating by pushing existing products to better serve customers. These can be subtle refinements, but the ultimate impact can be significant.
The flush pull handle on our sliding doors for example is fundamentally a simple innovation, but one which has significantly elevated the ease of operation of heavy sliding doors for homeowners.
Sometimes innovation involves redesigning products to enhance the way they're used by homeowners; sometimes it's about revising internal processes to more efficiently serve builders or architects.
Anything we can do to step forward and better serve customers-whether end users in the home, volume builders, or on-site staff-is worth pursuing from an innovation perspective.
